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Final Approach - FA Brand
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Final Approach
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Effective October 29th, 2007 Final Approach (Now FA Brand) will be included in Bushnell Outdoor Products line of quality hunting and shooting products. Congratulations FA we wish you well at this new home. (Purchased from Kolpin who bought the line from Ron Latshaw the inventor of the first layout blind).

In 2011 FA Brand sold off some of the sewn support materials (gearbags, guncases, etc. to The Sports Products. Those products appear to have all the quality originally seen with FA Brand, and we are providing that equipment here and now. You will notice 4 digit product ID numbers which indicate an SP product.

In late 2013 Bushnell acquired PRIMOS. Shortly thereafter ATK acquired Bushnell. That explains the change in the logo and the delay in product announcements/pricing for 2014 as dealers were sorted out and brought onboard the new entity. Here we go!!!

2014: The Sports Products has chosen to discontinue the sewn support materials mentioned above. We have purchased an amount of those closeout items and offer them here in all appropriate sections with highlites in the "Closeout" link. A limited number of those items will continue with new part number and the revised logo under the Final Approach/Primos umbrella.

2015: Unclear exactly what has happened but a company named Bushnell Holdings is now involved and ATK not mentioned.

2016: Appears to be a remake in the works with FA Brand website under construction and no reference to Primos

Click here for CLOSEOUT pricing link
BLINDS, DECOYS, Accessories and Clothing

many below cost